{"id":7121,"date":"2025-12-18T11:00:15","date_gmt":"2025-12-18T09:00:15","guid":{"rendered":"https:\/\/blogs.terrassa.cat\/internacional\/?p=7121"},"modified":"2025-12-18T11:00:16","modified_gmt":"2025-12-18T09:00:16","slug":"terrassa-lidera-una-sessio-productiva-de-raise-awareness-i-living-lab-del-projecte-europeu-libeccio","status":"publish","type":"post","link":"https:\/\/blogs.terrassa.cat\/internacional\/2025\/12\/18\/terrassa-lidera-una-sessio-productiva-de-raise-awareness-i-living-lab-del-projecte-europeu-libeccio\/","title":{"rendered":"Terrassa lidera una sessi\u00f3 productiva de Raise Awareness i Living Lab del projecte europeu LIBECCIO"},"content":{"rendered":"\n<p>El passat 4 de desembre 2025, a l\u2019Hotel Campus La Mola, es van celebrar la sessi\u00f3 de Raise Awareness i el Living Lab del projecte europeu LIBECCIO.<\/p>\n\n\n\n<p>Hi van participar un grup destacat d\u2019agents del territori de Terrassa: representants de l\u2019administraci\u00f3 p\u00fablica que ja treballen amb dades, universitats com la Universitat Aut\u00f2noma de Barcelona i empreses del sector tur\u00edstic, incloent hotels, establiments i serveis tur\u00edstics.<\/p>\n\n\n\n<p>Durant la sessi\u00f3 de Raise Awareness, els assistents van gaudir de la pon\u00e8ncia <strong>\u201cLa cultura de la dada com a avantatge competitiu\u201d<\/strong>. La presentaci\u00f3, a c\u00e0rrec de Manel Vericat, va ser molt interessant i realment reveladora. Les seves aportacions sobre la dada com a actiu estrat\u00e8gic per al sector tur\u00edstic van ajudar a entendre com les destinacions poden passar de la intu\u00efci\u00f3 a la presa de decisions basada en dades, i van animar els participants a fer un pas endavant i sumar-se a la iniciativa ETIP i al projecte europeu LIBECCIO.<\/p>\n\n\n\n<p>El Living Lab va ser una sessi\u00f3 pensada per mostrar la plataforma DMSS i avaluar-ne la usabilitat i les funcionalitats de visualitzaci\u00f3.&nbsp;La <strong>DMSS (Destination Management Support System)<\/strong>&nbsp;\u00e9s una plataforma de dades tur\u00edstiques dissenyada per millorar la gesti\u00f3 de les destinacions a trav\u00e9s de l\u2019\u00fas intel\u00b7ligent de les dades.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" data-id=\"7125\" src=\"https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-edited.jpeg\" alt=\"\" class=\"wp-image-7125\" srcset=\"https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-edited.jpeg 2048w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-edited-300x200.jpeg 300w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-edited-1024x683.jpeg 1024w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-edited-768x512.jpeg 768w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-edited-1536x1024.jpeg 1536w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-edited-360x240.jpeg 360w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" data-id=\"7124\" src=\"https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-1-edited.jpeg\" alt=\"\" class=\"wp-image-7124\" srcset=\"https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-1-edited.jpeg 2048w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-1-edited-300x200.jpeg 300w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-1-edited-1024x683.jpeg 1024w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-1-edited-768x512.jpeg 768w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-1-edited-1536x1024.jpeg 1536w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-1-edited-360x240.jpeg 360w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>S&#8217;ha treballat en aquesta plataforma en diferents fases del projecte. En una <strong>primera fase<\/strong>, es duu a terme un estudi de viabilitat en qu\u00e8 es defineixen les modificacions i millores necess\u00e0ries per desenvolupar el sistema. La DMSS \u00e9s l\u2019eina central del projecte i es troba al cor de l\u2019<strong>Euro-Med Tourism Innovation Platform<\/strong>. La seva finalitat \u00e9s facilitar una gesti\u00f3 m\u00e9s eficient de les destinacions tur\u00edstiques, integrant <strong>indicadors de sostenibilitat<\/strong>&nbsp;i <strong>Big Data<\/strong>&nbsp;per oferir an\u00e0lisi en temps real i suport a la presa de decisions. Aix\u00f2 permet beneficiar especialment els responsables pol\u00edtics i els equips de gesti\u00f3 a escala local i regional.<\/p>\n\n\n\n<p>En una <strong>segona fase<\/strong>, els requisits dels usuaris i les especificacions funcionals es tradueixen en requisits t\u00e8cnics, amb el desenvolupament d\u2019una <strong>plataforma web<\/strong>&nbsp;que dona resposta a aquestes necessitats. Les funcionalitats de la DMSS es posen a prova mitjan\u00e7ant la seva activaci\u00f3 en <strong>entorns reals<\/strong>, a trav\u00e9s de<strong>&nbsp;Living Labs <\/strong>individuals, que permeten validar el sistema, detectar millores i assegurar que la plataforma s\u2019adapta realment a les necessitats del sector tur\u00edstic.<\/p>\n\n\n\n<p>En el Living Lab celebrat a Terrassa, els participants es van dividir en grups segons diferents objectius. Cada grup havia de respondre diverses preguntes explorant i navegant per la plataforma. Els agents implicats van identificar necessitats i van explorar possibles millores que es podrien implementar.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" data-id=\"7128\" src=\"https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-2-edited.jpeg\" alt=\"\" class=\"wp-image-7128\" srcset=\"https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-2-edited.jpeg 2048w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-2-edited-300x200.jpeg 300w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-2-edited-1024x683.jpeg 1024w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-2-edited-768x512.jpeg 768w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-2-edited-1536x1024.jpeg 1536w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.18-2-edited-360x240.jpeg 360w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" data-id=\"7129\" src=\"https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.19-edited.jpeg\" alt=\"\" class=\"wp-image-7129\" srcset=\"https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.19-edited.jpeg 2048w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.19-edited-300x200.jpeg 300w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.19-edited-1024x683.jpeg 1024w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.19-edited-768x512.jpeg 768w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.19-edited-1536x1024.jpeg 1536w, https:\/\/blogs.terrassa.cat\/internacional\/wp-content\/uploads\/sites\/3\/2025\/12\/WhatsApp-Image-2025-12-04-at-15.21.19-edited-360x240.jpeg 360w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El passat 4 de desembre 2025, a l\u2019Hotel Campus La Mola, es van celebrar la sessi\u00f3 de Raise Awareness i el Living Lab del projecte europeu LIBECCIO. Hi van participar un grup destacat d\u2019agents del territori de Terrassa: representants de l\u2019administraci\u00f3 p\u00fablica que ja treballen amb dades, universitats com la [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,26],"tags":[1208],"class_list":["post-7121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boletin","category-butlleti","tag-libeccio"],"_links":{"self":[{"href":"https:\/\/blogs.terrassa.cat\/internacional\/wp-json\/wp\/v2\/posts\/7121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.terrassa.cat\/internacional\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.terrassa.cat\/internacional\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.terrassa.cat\/internacional\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.terrassa.cat\/internacional\/wp-json\/wp\/v2\/comments?post=7121"}],"version-history":[{"count":1,"href":"https:\/\/blogs.terrassa.cat\/internacional\/wp-json\/wp\/v2\/posts\/7121\/revisions"}],"predecessor-version":[{"id":7130,"href":"https:\/\/blogs.terrassa.cat\/internacional\/wp-json\/wp\/v2\/posts\/7121\/revisions\/7130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.terrassa.cat\/internacional\/wp-json\/wp\/v2\/media\/7125"}],"wp:attachment":[{"href":"https:\/\/blogs.terrassa.cat\/internacional\/wp-json\/wp\/v2\/media?parent=7121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.terrassa.cat\/internacional\/wp-json\/wp\/v2\/categories?post=7121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.terrassa.cat\/internacional\/wp-json\/wp\/v2\/tags?post=7121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}