Terrassa hosted from 20 to 22 March a meeting with 35 representatives of clusters and associations linked to the creative and cultural industry in five different countries (Italy, France, Slovenia, Greece and Spain). The Terrassa Chamber of Commerce (Cambra de Comerç de Terrassa) was the venue for these training days in internationalization, digital marketing and promotion based on a commission from the partners of the European project Chimera. The meeting, aimed at managers and those responsible for coordinating services within the cluster network, had the training provided by Montserrat Peñarroya, from the 3ISIC research institute, to improve its local action plans. Various workshops on communication, supervision of pilot activities, management of administrative and financial tools, construction of innovations and creative strategies, future tendencies and online tactics were carried out. It was a very complete session of digital communication.
During this transnational formation, 9 groups of European cities were invited to participate:
Parc Audiovisual de Catalunya, Terrassa – Spain
Asociación Cultural La Casa Amarilla, Málaga – Spain
Creativity center, Museum of architecture and design – Slovenia
Sviluppo Basilicata SPA – Italy
Procinema – Spain
Regional Department of Culture of the Algarve – Portugal
Loulé Design Lab – Portugal
Gefyra – Greece
CreAcannes business incubator – France
Now the project managers can create their clusters business plan, including the current state of the creative and cultural sector and the future perspectives. Thanks to these methods, they can appreciate the best international practices in digital and cultural and creative marketing and optimize their own methods and tactics of digital marketing. After the training sessions, the project foresees B2B meetings of the creative and cultural industry in Terrassa next June and in Italy in October 2018.